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Five Guys CEO: How we built a burger empire WITHOUT ANY Marketing: John Eckbert | E168

John Eckbert is the CEO of Five Guys in Europe. By far the most successful ‘posh burger’ chain in Britain, John tells us how he took a classic concept to a whole new content by inventing a unique business model.

00:00 Intro
01:26 What shaped your business mentality?
08:20 Five Guy’s journey
20:14 Building a successful business without marketing
29:52 How to stop employees becoming compliant
33:06 Installing company values
39:27 Hiring the best people
46:42 Attention to detail
50:43 How do you keep calm?
55:18 Hardest moments & how to handle them
01:09:38 Critical feedback, standards & customer service
01:14:53 Business decisions and their impact
01:18:46 What’s the biggest threat to Five Guys?
01:20:01 What makes you happy?
01:26:00 Self-awareness
01:32:13 What’s are the foundations of your future?
01:37:37 Our last guest’s question


Five Guys:
https://fiveguys.co.uk/


Listen on:
Apple podcast - https://podcasts.apple.com/gb/....podcast/the-diary-of
Spotify - https://open.spotify.com/show/....7iQXmUT7XGuZSzAMjoNW


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Sponsors:
Huel - https://my.huel.com/Steven
BlueJeans - https://www.bluejeans.com/

Carpets gifted from Tapi - https://bit.ly/3P10anj

Chandelier & Lights gifted from Tom Kirk Lighting - https://bit.ly/3Q6vJxd

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