BRITE ’22: Entrepreneurship Trends in Africa

Michelle Kathryn Essomé ’99, Managing Director, EJE Limited
Lara Hejtmanek ’99, Director, The Eugene Lang Entrepreneurship Center, Columbia Business School

In the past decade, start-up growth utilizing the advances of technology has spread across many parts of the African continent. At the BRITE ’22 conference, Michelle Kathryn Essomé ’99 (Managing Director, EJE Limited) discussed with Lara Hejtmanek ’99 (Director, The Eugene Lang Entrepreneurship Center, Columbia Business School) how a shift towards investment promotion -- rather than merely development dollars -- is creating an ecosystem for innovation and the growth of new domestic brands that aim to meet the needs of African society.

For more information on the BRITE conference and Columbia Business School’s Center on Global Brand Leadership visit:
http://briteconference.com
http://gsb.columbia.edu/globalbrands