One of the Best Negotiations in Den History! | Dragons' Den

Alex Buzaianu and Peter Jones go back and forth in this nail-biting negotiation exchange for a luxury leather convertible rucksack. Watch how the entrepreneur’s quick wit and negotiation skills captivated Peter Jones and Jenny Campbell.

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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