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Growth Hacking To A Billion Dollar Marketplace

Today Whatnot (W20) is a lively platform where collectors can buy, sell, go live, and geek out with other like-minded people across a wide variety of product categories. But, like every startup, the founders of Whatnot began with only an idea. YC’s Anu Hariharan sat down with the co-founder and CEO of Whatnot Grant LaFontaine to discuss their first five launches.

Chapters (Powered by -
00:00 - First Five Launches
00:40 - Buyer Hacks
04:26 - Creative Marketing
06:17 - Working with Influencers
07:19 - Easy Selling Tools
10:26 - New Content Formats
12:57 - Outro

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