In this episode of Financially Incorrect Business Edition, Flora Mutahi, founder of Melvins Tea, takes us through her remarkable 28-year journey of building one of Kenya’s most iconic tea brands. From starting with a small ginger tea business with limited capital to scaling operations, delegating tasks, diversifying products, and navigating major setbacks like office robbery, Flora shares the lessons that have defined her entrepreneurial path. She explores the difference between growing and scaling a business, the importance of systems and delegation, and how following consumer habits and building loyal relationships can drive long-term success. Along the way, she reflects on resilience, financial discipline, mentorship, and strategies for sustaining growth in Africa’s unique business landscape. This episode is a masterclass for anyone looking to understand entrepreneurship, perseverance, and innovation in action.

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CHAPTERS
0:00 Intro
3:30 Guest intro
5:46 What is challenging you right now?
11:50 What leads to the boredom?
13:35 Difference between scaling a business or growing a business
20:50 Where and how did you grow up?
27:00 Getting into the tea business
41:40 What did the business do to your private life?
44:12 Year away from business
51:00 Getting into multiple tea flavors
56:25 Financial challenges at 10 years of business
1:00:30 When you begin to export
1:02:40 Covid period
1:08:00 What did it cost you to get here?
1:13:23 Financial lessons that have allowed your business to get to where it is
1:19:30 Happiest financial memory
1:22:05 Wrap-up